More ad wizardry -- here is the "Evocative Word Association" branding exercise we did in class (PDF file), a freebie from the advertising think tank Wizard Academy. Two other sites on the branding phenomenon are AllAboutBranding.com, and BrandStream by Scott Bedbury, the Nike/Starbucks ad guru and author of New Brand World.

Here's the Logo Quiz we did in the second half of class, and here's another one with an interesting twist.

Finally, take a look at this art piece, "the most branded object in the world." Do you think the artist should worry about cease and desist letters from these trademark owners? Do you like the piece, or its message?