Intellectual Property in Business and Society

Monday, December 06, 2004

Recently, while doing some research for an environmental class that I'm in, I went to the ADbusters site and looked around. They actually have an anti-brand, anti-logo shoe which they are selling. It is made with organic vegetarian leather and has an anti-logo. Can it actually be anti-brand if it has an anti-logo? It's still a representation that is supposed to draw consumers with some kind of emotional response...

link here http://adbusters.org/metas/corpo/blackspotsneaker/

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