Trademarks Weak and Strong: As you start working on your trademark memo for next week (see the Guidelines in the LINKS column to the right), you may want some more examples of what makes a trademark more "registrable" and easier to protect as "distinctive." Here's a short Quicken article, a trade magazine overview, and a FAQ from Nolo Press, the publisher of the Elias book excerpted in the reader. If you're in the mood to dig through the PTO's own trademark examination guidelines, you'll find them here -- and this includes Section 1203 on "scandalous or immoral" material, deception, etc. Good luck!