Lovemarks and more -- As promised, Lovemarks are real, or as real as an advertising gimmick can be. Be sure to read the testimonials of consumers who nominate their favorite marks to the Lovemarks List -- it certainly seems that these products (and celebrities, which is an interesting phenomenon in itself) tap into those "emotional connections" we discussed. Speaking of which, find out more on branding wizard Scott Bedbury at Brandstream, his consulting firm, and in this Fast Company article, "Nine Ways To Fix A Broken Brand."